Yes, they do. Different sources provide different stats, but it’s between 71% and 96% of your potential customers who check reviews before making a decision. If you don’t have any reviews or have negative reviews upfront — their decision won’t be in your favor. You may both get more sales — and less sales, based on your reviews profile.
It’s not critique that matters but the way you handle it. A bad review — if addressed properly — can bring even more value than a generic 5-star “thanks for all” kind of feedback. We’ll make sure that negative reviews are outnumbered by positive reviews and the fake ones are removed.
While Google, TrustPilot and similar platforms are the clear leaders in terms of popularity, they’re not all there is. Niche platforms, more popular in your industry, may have feedback for your services as well. We can make sure your business is represented justly on them as well.
Since (for example) lawyers have one set of platforms, and hone Reno contractors — a completely different one, there’s no way to get them all on one list.
That’s why we call it 360′ reputation management: all the platforms around YOUR business, not just the basic ones.
The core difference is in the way we understand this term. For most services online, it stands for “just buying good reviews in bulk for a few cents each”.
For us — it means highlighting positive reviews, removing fake negative ones, addressing criticism in a way that would position your business as right, and standing ready in case crisis management is needed. We do reputation management — not just reviews.